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Policies overview

Policies

Terms of use

Overview

This website is operated by Moodbeam. Throughout the site, the terms “we”, “us” and “our” refer to Moodbeam. Moodbeam offers this website, including all information, tools and services available from this site, to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site including, without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

Terms and conditions

SECTION 1 – ONLINE STORE TERMS

By agreeing to these Terms of Service, you agree that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorised purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature. A breach or violation of any of the Terms will result in an immediate termination of your Services.

SECTION 2 – GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 – ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

SECTION 4 – MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

SECTION 5 – PRODUCTS OR SERVICES

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Returns Policy.

We have made every effort to display as accurately as possible the colours and images of our products that appear at the store. We cannot guarantee that your computer monitor’s display of any colour will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

SECTION 6 – ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

SECTION 7 – OPTIONAL TOOLS

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

SECTION 8 – THIRD-PARTY LINKS

Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

SECTION 9 – USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libellous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libellous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

SECTION 10 – PERSONAL INFORMATION

Your submission of personal information through the store is governed by our Privacy Policy.

SECTION 11 – ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website including, without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

SECTION 12 – PROHIBITED USES

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

SECTION 13 – DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided ‘as is’ and ‘as available’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Moodbeam, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation, lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

SECTION 14 – INDEMNIFICATION

You agree to indemnify, defend and hold harmless Moodbeam and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

SECTION 15 – SEVERABILITY

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service.  Such determination shall not affect the validity and enforceability of any other remaining provisions.

SECTION 16 – TERMINATION

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

SECTION 17 – ENTIRE AGREEMENT

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to the Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

SECTION 18 – GOVERNING LAW

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the United Kingdom.

SECTION 19 – CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

SECTION 20 – CONTACT INFORMATION

Questions about the Terms of Service should be sent to us at hello@moodbeam.co.uk.

Policies

Privacy Policy

Website GDPR and privacy policy

This Privacy Policy, which has been updated to include the requirements of the General Data Protection Regulation (GDPR) describes how your personal information is collected, used, and shared when you visit or make a purchase from www.moodbeam.co.uk (the “Site”).

SECTION 1 – PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http:// www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number where necessary. We refer to this information as “Order Information”.  Payment information including credit card number information is stored by our payment gateway providers Stripe and PayPal.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

SECTION 2 – HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

You can opt out of targeted advertising by:
FACEBOOK –https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

SECTION 3 – DOES MOODBEAM SHARE THIS INFORMATION WITH OTHERS?

Moodbeam will never sell any personal data you submit to us to a third party.

Non-personal information may occasionally be used to compile statistics that may be shared with others – e.g. the number of visitors to the site, etc.

Some areas of the site, such as the email newsletter or sections involving online payment, depend on applications or software built by trustworthy, reputable third parties. These third parties are bound by similar privacy and data protection requirements as Moodbeam. For more information, see the Moodbeam.co.uk terms of use

Personal data will only be released to external sources in order to comply with applicable laws, summonses, search warrants, court or regulatory orders, or other statutory requirements.

SECTION 4 – DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

SECTION 5 – YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

SECTION 6 – DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

SECTION 7 – CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

SECTION 8 – SECURITY

Personal data submitted to Moodbeam.co.uk is held on secure servers. While no data transmission over the internet can ever be guaranteed to be 100% secure, we will take all reasonable steps (technically and organisationally) to protect your information. We will also work only with third parties with clear and suitable privacy and data protection policies of their own. See the Terms of Service for more information on these third parties. Where you are directed to a third party site, please read their terms of service before submitting your details.

SECTION 9 – CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@moodbeam.co.uk or by mail using the details provided below:

Moodbeam, 55 Whitefriargate, Hull HU1 2HU

App Privacy Policy

This notice tells you what to expect when Moodbeam Ltd uses your personal data.

It does not provide exhaustive detail of all aspects of our collection and use of personal data, but we are happy to provide any additional information or explanation needed.

Any requests for this should be sent to hello@moodbeam.co.uk.

This privacy notice applies to information we collect about:
• Users of our application and connected devices;
• People with whom our users choose to share data collected by our device and application.

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 6th November 2019.

Who is Moodbeam Ltd?

Moodbeam Ltd (Moodbeam) is a limited company registered in England & Wales No 10349738 and our registered address is: 55 Whitefriargate, Hull HU1 2HU.

Moodbeam is committed to protecting and respecting your privacy and our use of personal data is aimed at helping us achieve these aims and to provide our users with the best, most insightful application experience we can.

Contacting Us

If you have any questions or concerns about our personal data policies or practices, please contact us at the address above or:
email: hello@moodbeam.co.uk

Moodbeam as a Data Controller

When using your personal data, Moodbeam is a “Data Controller”. This means that we are responsible for deciding how we hold and use your personal data.

You may also authorise us to share your information with other organisations e.g. with your employer when you choose to participate in an employee assistance program or with a healthcare provider as part of your treatment under them.

In these cases, those organisations are Data Controllers in their own right and their use of your information will be governed by their privacy policies.

If you are not sure, you have the right to ask us – at any time – who we may be sharing your personal data with. You can also revoke your consent to share with other Data Controllers by contacting us at hello@moodbeam.co.uk.

Your Rights

The European Union’s General Data Protection Regulation provides you with certain rights. A good explanation of them (in English) is available on the website of our national privacy regulator, the Information Commissioner’s Office.

In the UK you have rights as an individual under the Data Protection Act 2018 which you can exercise in relation to the information we hold about you.

You can read more about these rights here – https://ico.org.uk/for-the-public/is-my-information-being-handled-correctly/

A right to information and access

You have the right to know whether Moodbeam is processing your personal data and to have access to the personal data we may have about you.

You may also request information about: the purpose of the processing; the categories of personal data concerned; who we might have shared the data with; what the source of the information was (if you didn’t provide it directly to us); and how long it will be stored for.

Reasonable access to your personal data will be provided at no cost upon request made to hello@moodbeam.co.uk. To make sure we do not disclose your information to someone else, we may ask you to provide information to confirm your identity. This may include asking you to provide identification documents.

If access cannot be provided within 30 days, we will provide you with a date when the information will be provided.

If for some reason access is denied, we will provide an explanation as to why access has been denied.

A right to correct

You have a right to correct the information we hold about you if it is inaccurate. Where we need to investigate the accuracy of the data, you have the right to request we restrict our use of that data.

A right to erasure

You may request that we erase the data we hold about you; but this is not an absolute right and is subject to exceptions. Where we have a lawful reason to retain your data even when you request we delete it, you have the right to restrict our use of your data to that reason only.

You can delete your account by:
• contacting us by email to hello@moodbeam.co.uk

If you choose to delete your account, please note that while most of your information will be deleted within 30 days, it may take up to 90 days to delete all of your information e.g. the data stored in our backup systems.

If you have taken steps to share your data with other Moodbeam users, you also have the option to remove access to the information other users hold about you on their app by removing their name from your shared contacts list. Once you have removed a user from your shared contacts list that user will no longer be able to see or access any Moodbeam data linked to your profile.

Be mindful that if you only delete our application from your device without submitting a request for your personal data to be deleted, your account and associated information will still be stored in our servers.

A right to not be subject to automated decision making

You have the right to object to a decision which has been made solely by automated reasons. Essentially, this right allows you to request that the decision is reviewed by a human. We do not carry out any automated decision making but please contact us if you require any more information on how this right may apply to you.

A right to data portability

When technically feasible, we will—at your request—provide your personal data to you or transmit it directly to another controller in a commonly used, machine readable format e.g. csv.

A right to complain

You have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we use your personal data. In the UK this is the Information Commissioner’s Office – www.ico.org.uk/concerns.

The reasons we can lawfully use your data

We only use your personal data when we have a lawful basis to do so.

Data Protection legislation sets out a number of these, but the ones we most commonly use are:

Consent

In most situations, we collect and use your personal data with your consent e.g. when you use check ins to record how you feel or when you ask us to share your information with another user.

Performance of a Contract

In some cases, we need to use your personal data in order to provide the goods and services you have asked us for (or to allow others to do so on our behalf) .i.e. to provide you with the ability to track your mood, record journal events and make that information available to the people you choose to share it with.

Legal Obligation

If the law requires us to, we may need to collect and process your data.

Legitimate interest

We may use your personal data to pursue our legitimate businesses interests in a way which might reasonably be expected as part of running our business as long as it does not materially impact your interests, rights and freedoms.

These legitimate business interests can include:
• enhancing, modifying, personalising or otherwise improving our application and related communications for the benefit of our users;
• understanding how people interact with and use our application.

This can also apply to uses which are in your interests and those of others such as those which
• identify and prevent fraud or other illegal activity;
• enhance the security of our network and information systems.

You have the right to object to our processing of your personal data for our Legitimate Interests at any time. Please contact us if you have any further questions about our use of your data in our legitimate interests.

Where is your data stored?

Moodbeam uses Amazon AWS and Google Cloud services to securely store and manage personal and MOODDATA for our users. You can find out more about the services provided by Amazon AWS and Google Cloud via their own websites. To find out more about Amazon AWS please visit their knowledge base (https://aws.amazon.com/premiumsupport/knowledge-center). To find out more about Google Cloud services please visit their website (https://cloud.google.com/security/).

When do we collect your personal data?

  • When you create an account;
    • When you register a device to that account;
    • When you use the device to record your MOODDATA;
    • When you add journal or other information to your account using the app;
    • When someone chooses to share their MOODDATA with you.

What personal data do we collect?

The amount of information we collect about you depends to a great extent on how you use your Moodbeam app and make use of additional functionality within the app e.g. by recording journal notes next to your MOODDATA entries.

The table below sets out the main categories of personal data we collect although this may not be an exhaustive list.

Profile Data
• Your name and email address.
• Date of birth.
• Gender (you are able to select ‘Rather Not Say’).
• Username and password

Usage Data
• includes the type of mobile device you use, mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting.
• includes details of your use of any of our Apps or your visits to any of our sites including, but not limited to, traffic data and other communication data and the resources that you access.

Behavioural Data
Depending on how you use the Moodbeam application, we may gather information about your habits and activities.
This is information you log in your journal which may include details of your activities and other life events.

Special Categories Data
While not medical data, the information you provide about how you feel provides insight into your mental health and could be used in conjunction with a professional as an informal record to aid any counselling or other treatment you are receiving.

It also includes some types of information you log in your journal which may include details of your lifestyle, information about smoking and drinking habits, medication.

This information is collected when you choose to provide it – by using a check in to indicate how you feel or making a journal entry.

Location Data

We keep our privacy notice under regular review. This privacy notice was last updated on 6th November 2019.

How do we use it and why?

Purpose
• To install the app and register you as a new App user.
• To manage our relationship with you including notifying you of changes to the App or any Services including downtime and update information and to give you customer support.

Data categories
• Profile Data
• Device and Usage Data

Lawful basis
Performance of our contract with you.

Purpose
• To take reasonable steps to identify those users for who we may need additional sign up steps or protective measures as required by law e.g. to identify users under the age of 13 for whom we need to obtain parental consent.

Data categories
• Profile Data
• Device and Usage Data
• Behavioural Data

Lawful basis
Compliance with a Legal Obligation.

Purpose
• To provide you with access to a log and a visual representation of the factors which affect how you feel.
• To enable you to share the information you have recorded with the people and organisations you choose to.

Data categories
• Behavioural Data
• Special Categories Data

Lawful basis
Consent

Purpose
• To administer our business and this App including troubleshooting, data analysis and system testing.
• To monitor trends so we can improve and personalise our app and services.
• To protect our business and your account from fraud and other illegal activities e.g. to authenticate users.
• To identify groups of users who may benefit from purpose-built functionality or information e.g. by providing links to relevant wellness resources to users of a certain gender and age group.

Data categories
• Profile Data
• Device and Usage Data

Lawful basis
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security)

The data of children

The Moodbeam story began with our founder needing a way to help her daughter deal with a tough situation at school and log how she felt so they could talk about it when their day allowed.

Unless the app and device are being used in the context of preventive or counselling services offered directly to a child, parents or guardians must consent to the use of the personal data of a child under the age of 13.

If we learn we have collected the personal information of a child under the age of 13 without parental consent, we will take steps to delete the information as soon as possible. Parents who believe that their child has submitted personal information to us and would like to have it deleted may contact us at mydata@moodbeam.co.uk.

Using your data for research and measurement purposes

We want to give you the best possible experience and provide you with real insight into how you feel.

One way to achieve that is to get the richest picture we can of our users as a whole and by groups.

We then use this picture to offer you additional insights such as how you compare with our users as a whole or with others like you based on indicators such as your age range or gender.

We also combine this with external information such as news events or weather patterns to provide insight into how these affect the mood of our users as a whole.

e.g. We may use aggregated information about our users to provide insight into how the Christmas holidays affected the general mood of our users.

When we use your information in this way, we only do so in a de-identified, consolidated format in which information identifying you as an individual has been removed. We only conduct analysis and research on this separate dataset and never on your individual account.

How we protect your personal data

We keep our privacy notice under regular review. This privacy notice was last updated on 6th November 2019.

How long will we keep your personal data?

We keep our privacy notice under regular review. This privacy notice was last updated on 6th November 2019.

Who do we share your personal data with?

We do not reveal your personal data to third-parties unless:
• you request or authorise it e.g. if you use the app to share your MOODDATA with your family members or friends; or
• the information is provided to comply with the law (for example, to comply with a court order); or
• to protect our rights, property or safety, or the rights, property or safety of our employees or others. This includes exchanging information with law enforcement organisations for the purposes of the detection or prevention of crime; or
• the information is provided to protect your health, safety or other vital interests or the health, safety or other vital interests of another; or
• the information is provided to our sub-contractors, agents, vendors or service providers who perform functions on our behalf; or
• to address disputes, claims, or to persons demonstrating legal authority to act on your behalf.

Examples of the kind of third parties we work with

IT, software and SaaS companies who support our application and other business systems.

These include Amazon Web Services and Google who provide the infrastructure on which our application is built.

These companies are data processors for Moodbeam Ltd which means they only use your data in order to provide the technical services we ask them to.

Sharing your data with third parties for their own purposes:

We will only do this in very specific circumstances, for example:

We may, from time to time, expand, reduce or sell Moodbeam Ltd and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.

Where your personal data may be processed: As part of our commitment to your Privacy, we usually opt to have your data stored in the UK or EU where possible.

Our application servers are all in data centres located in the EU and our application does not transfer your data outside the EU for any reason.