Our team

The team over at Moodbeam HQ met through friendship, respect and a mutual desire to make a change in the world of mental wellbeing.

Based in Hull, East Yorkshire they have given a heartbeat to something that started as an idea in the head of an anxious working mum who simply wanted to know how her child was feeling when she wasn’t with her.

Fast forward one year and Moodbeam has been brought to life thanks to the incredible levels of skills, experience and vision this group of men and women have. Their combined decades of working in the communications, design, commerce, branding and technology industries has led them to create something based on their own knowledge and understanding.

Christina Colmer McHugh - Co-founder and Director

Christina’s focus has always been communication. As a journalist over the last 20 years in newspapers, both regional and national, and in magazines and radio, she has built up an enviable network of contacts. She includes in that time 15 years’ experience specialising in public relations in both B2B and B2C sectors as well as working in government at both local and national levels and on many charity events. Christina has been a columnist, features editor and contributor for some of the UK’s leading regional dailies, broadsheets and popular magazines. She has also written for many bi-lingual publications after spending a period of time in France. Christina has also spent many years as a ghostwriter for several high profile politicians and celebrities.

Jonathan Elvidge - Co-founder and Director

Jonathan has spent the last 25 years creating and managing fast growing businesses and market leading brands. He was the Founder and Managing Director of the original market leading Gadget Shop high street chain, he was Co-Founder of Blue Sky Designs product development business, Co-Founder and Managing Director of the brand leading RED5 gift and gadget business, as well as Co-Founder of The Source gift distribution business, and others. Both The Gadget Shop and RED5 where identified in the top 100 fastest growing private Companies in Britain in the Sunday Times Virgin Fast Track Awards. RED5 was recently sold in a multi-million pound deal. Jonathan has a wide range of experience and proven success in developing and growing brands, and a keen understanding of emerging trends and consumer demands, along with Far East sourcing and product development expertise. Jonathan has an Honorary Doctorate in Business Administration and serves on the board of Community Interest Company For Entrepreneurs Only.

Guy Wallace - Software Lead

With a background in Computer Science, Guy has spent the last 10 years working with local and international clients creating and developing unique digital solutions, either within his own business Forward Thinker, or alongside other specialists and creatives. Guy’s developments have been heavily focused on the education market, but have also included the development of digital products in numerous other sectors. From system design and development, to understanding and utilising big data, Guy has a great deal of experience in taking a concept and bringing it to reality. As well as being involved in a number of support groups for start-up businesses, Guy also spends time helping individuals with their own ideas, giving advice and support where needed. In 2015 Guy received the award of ‘Young Entrepreneur of the Year’ which was presented by HRH Prince Andrew.

Heather Elvidge - Design Lead

After graduating with a degree in Packaging design, Heather worked as a designer in a London based agency providing packaging solutions to retailers including Marks and Spencer, Disney Stores and Debenhams. Heather went on to work for a gift and gadget supplier, designing packaging for a high street retailers including Hamleys, Gadget Shop, Discovery Store and Harrods. In a move to their Hong Kong office, Heather worked directly with the packaging factories and manufacturers, before returning to the UK and setting up her own Packaging Design and Branding business called Box Twenty Eight. Her Company has been responsible for creating branding and packaging design for an array of clients within the gift and gadget industry, most notably the creation of the RED5 high street brand along with all in-house packaging and all store graphics including concessions in Selfridges, Hamleys, Waterstones, HMV, House of Fraser, and bespoke RED5 packaging within Boots stores. Overall, Heather has a proven track record in all aspects of consumer focussed brand, graphic, and packaging, design.

John Connolly - Advisor (C4DI Ventures)

John Connolly is Co-Founder and Managing Director of C4DI (The Centre for Digital Innovation), a privately funded and managed technology incubator based in Hull. C4DI helps tech companies grow and traditional businesses innovate. John has extensive experience of setting up technology businesses and taking them from concept through to profitability. Over the last few years he has built businesses specialising in a range of technologies including desktop software, mobile apps, gaming, SaaS products and Interactive video. He also sits on the boards of a number of tech start-ups and charities. He studied Electronic Engineering at Dundee University and has a degree in Computing Science from Newcastle University.

David Keel - Advisor (C4DI Ventures)

David Keel is Co-Founder and Global Innovations Director of Hull based Trident – founded in 1993 with just 5 staff and now employing 750 people worldwide (300 at its Kingswood, Hull HQ) and creating and managing the digital packaging marketing and e-com assets for some of the worlds best known brands. David is also currently Chair of Hull’s C4DI (Centre for Digital Innovation), leveraging his experiences of rapid business growth and pivoting a traditional business into a cutting edge tech business to help local businesses to achieve similar objectives.